{"id":12412,"date":"2020-03-31T10:54:29","date_gmt":"2020-03-31T07:54:29","guid":{"rendered":"https:\/\/www.konusarakogren.com\/blog\/?p=12412"},"modified":"2020-03-31T14:03:24","modified_gmt":"2020-03-31T11:03:24","slug":"ingilizce-pazarlama-terimleri-sozlugu","status":"publish","type":"post","link":"https:\/\/www.konusarakogren.com\/blog\/ingilizce-pazarlama-terimleri-sozlugu\/","title":{"rendered":"\u0130ngilizce Pazarlama Terimleri S\u00f6zl\u00fc\u011f\u00fc"},"content":{"rendered":"<p>Sizlere pazarlama konusunda g\u00fcncel olarak kullan\u0131lan kelimeleri haz\u0131rlad\u0131k. Pazarlama konusu ile ilgili t\u00fcm kelimeleri bulaca\u011f\u0131n\u0131z bu i\u00e7erikte \u00e7ok fazla kelime \u00f6\u011frenece\u011finiz ka\u00e7\u0131n\u0131lmaz. E\u011fer bu konu ile ilgiliyseniz, haz\u0131rlam\u0131\u015f oldu\u011fumuz i\u00e7erik olduk\u00e7a i\u015finize yarayacakt\u0131r. Haz\u0131rsan\u0131z ba\u015flayal\u0131m. \u0130\u015fte kar\u015f\u0131n\u0131zda pazarlama ile ilgili \u0130ngilizce kelimeler\u2026<\/p>\n<p>ABC analizi: ABC analysis<\/p>\n<p>Acenta: Agent<\/p>\n<p>Alacak hesaplar\u0131: Accounts receivables<\/p>\n<p>Al\u0131c\u0131: Buyer<\/p>\n<p>Anla\u015fma: Deal<\/p>\n<p>Atmosferik: Atmospherics<\/p>\n<p>Ba\u011fl\u0131 talep: Derived demand<\/p>\n<p>Ba\u015faba\u015f noktas\u0131: Breakeven point<\/p>\n<p>Ba\u015faba\u015f noktas\u0131 analizi: Breakeven analysis<\/p>\n<p>Bilan\u00e7o: Balance Sheet<\/p>\n<p>Birle\u015fme: merger, aquaisition<\/p>\n<p>Birlikte markalama: co-branding<\/p>\n<p>B\u00f6lgesel pazarlama: Regional marketing<\/p>\n<p>B\u00fcy\u00fcme a\u015famas\u0131: Growth stage<\/p>\n<p>Cam tavan: Glass ceiling<\/p>\n<p>Cari aktifler: Current assets<\/p>\n<p>Cari bor\u00e7lar: Current liabilities<\/p>\n<p>Cari oran: Current ratio<\/p>\n<p>\u00c7al\u0131\u015fan indirimi: Employee discount<\/p>\n<p>\u00c7al\u0131\u015fan verimlili\u011fi: Employee productivity<\/p>\n<p>\u00c7apa d\u00fckk\u00e2n: Anchor store<\/p>\n<p>\u00c7apraz sat\u0131\u015f: Cross selling<\/p>\n<p>\u00c7ekme stratejisi: Pull strategy<\/p>\n<p>Da\u011f\u0131t\u0131m: Distribution<\/p>\n<p>Da\u011f\u0131t\u0131m kanal\u0131: Distribution channel<\/p>\n<p>Da\u011f\u0131t\u0131m yo\u011funlu\u011fu: Distribution intensity<\/p>\n<p>Damping: Dumping<\/p>\n<p>Dayan\u0131kl\u0131 mallar: Durable goods<\/p>\n<p>Dayan\u0131ks\u0131z mallar: Non durable goods<\/p>\n<p>De\u011fer: Value<\/p>\n<p>De\u011fer analizi: Value analysis<\/p>\n<p>De\u011fer fiyatlama: Value pricing<\/p>\n<p>De\u011fi\u015fken maliyet: Variable cost<\/p>\n<p>Distrib\u00fct\u00f6r: Distributor<\/p>\n<p>Do\u011frudan pazarlama: Direct marketing<\/p>\n<p>Do\u011frudan sat\u0131\u015f: Direct selling<\/p>\n<p>D\u00f6n\u00fc\u015ft\u00fcrme fonksiyonu: Transactional function<\/p>\n<p>D\u00fc\u015fey \u00c7at\u0131\u015fma: Vertical conflict<\/p>\n<p>D\u00fc\u015fey pazarlama sistemi: Vertical marketing systems<\/p>\n<p>Ekonomik sipari\u015f miktar\u0131: Economic order quantity<\/p>\n<p>Erken benimseyenler: Early adopters<\/p>\n<p>Esnek fiyatland\u0131rma: Elastic pricing<\/p>\n<p>Esnek talep: Elastic demand<\/p>\n<p>Etik: Ethic<\/p>\n<p>Etiket: Label<\/p>\n<p>Fabrika outlet: Factory outlet<\/p>\n<p>Fikir liderleri: Opinion leaders<\/p>\n<p>Finanslama Fonksiyonu: Finance function<\/p>\n<p>Farkl\u0131la\u015ft\u0131rma: Diversification<\/p>\n<p>Fiyat: Price<\/p>\n<p>Fiyat farkl\u0131la\u015ft\u0131rma: Price discrimination<\/p>\n<p>Fiyat sabitleme: Price fixing<\/p>\n<p>Fiziki da\u011f\u0131t\u0131m fonksiyonu: Physical distribution function<\/p>\n<p>Fiziksel da\u011f\u0131t\u0131m sistemi (Physical distribution system<\/p>\n<p>Focus grup m\u00fclakat\u0131: Focus group interview<\/p>\n<p>Franchising: Franchising<\/p>\n<p>Fuar: Fair<\/p>\n<p>Garanti: Guarantee, Warranty<\/p>\n<p>Geli\u015ftirmek: Develop<\/p>\n<p>Geribildirim: Feedback<\/p>\n<p>Geri d\u00f6nen sipari\u015f: Back order<\/p>\n<p>Gerileme d\u00f6nemi: Decline stage<\/p>\n<p>Geriye do\u011fru b\u00fct\u00fcnle\u015fme: Backward integration<\/p>\n<p>Giri\u015f a\u015famas\u0131: Introduction stage<\/p>\n<p>Giri\u015f engeli: Entry barrier<\/p>\n<p>Gizli m\u00fc\u015fteri: Mystery shopper<\/p>\n<p>Gondol: Gondola<\/p>\n<p>Halkla ili\u015fkiler: Public relations<\/p>\n<p>Hat\u0131rlat\u0131c\u0131 rekl\u00e2m: Reminder advertisements<\/p>\n<p>Hedef pazar: Target market<\/p>\n<p>H\u0131rs\u0131zl\u0131k: Shoplifting<\/p>\n<p>Hipermarket: Hypermarket<\/p>\n<p>Hizmet: Services<\/p>\n<p>Hizmet perakendecisi: Service retailer<\/p>\n<p>\u0130leri do\u011fru b\u00fct\u00fcnle\u015fme: Forward integration<\/p>\n<p>\u0130li\u015fki pazarlamas\u0131: Relations marketing<\/p>\n<p>\u0130ndirim: Discount<\/p>\n<p>\u0130ndirim ma\u011fazas\u0131: Discount store<\/p>\n<p>\u0130maj: \u0130mage<\/p>\n<p>\u0130tiraz: Objection<\/p>\n<p>\u0130tme stratejisi: Push strategy<\/p>\n<p>Jenerik \u00fcr\u00fcn: Generic product<\/p>\n<p>Kar\u015f\u0131l\u0131kl\u0131 de\u011ferlendirme: Benchmarking<\/p>\n<p>Kalite: Quality<\/p>\n<p>Kapatma: Closing<\/p>\n<p>Kapsam: Coverage<\/p>\n<p>K\u00e2r: Profit<\/p>\n<p>Kar\u015f\u0131la\u015ft\u0131rmal\u0131 rekl\u00e2m: Comperative advertisements<\/p>\n<p>Katalogdan perakende sat\u0131\u015f: Catalog retailer<\/p>\n<p>Kategori: Category<\/p>\n<p>Kategori katili: Category Killer<\/p>\n<p>Kategori &#8211; Ya\u015fam d\u00f6ng\u00fcs\u00fc: Category life cycle<\/p>\n<p>Kiraz toplama: Cherry picking<\/p>\n<p>Ki\u015fisel sat\u0131\u015f: Personal selling<\/p>\n<p>Kitle pazarlama: Mass marketing<\/p>\n<p>Kolayda mallar: Convenience goods<\/p>\n<p>Komisyon: Commission<\/p>\n<p>Konsinye mallar: Consignment goods<\/p>\n<p>Konserve sunu\u015f: Canned presentation<\/p>\n<p>Konumland\u0131rma: Positioning<\/p>\n<p>Kooperatif rekl\u00e2m: Cooperative advertising<\/p>\n<p>Kooperatif sat\u0131nal\u0131m: Cooperative buying<\/p>\n<p>Kota: Quota<\/p>\n<p>Kredi: Credit<\/p>\n<p>Kupon: Coupon<\/p>\n<p>Kurumsal rekl\u00e2m: Institutional advertising<\/p>\n<p>K\u00fc\u00e7\u00fck d\u00fckkan: Convenience store<\/p>\n<p>K\u00fclt\u00fcr: Culture<\/p>\n<p>Liste fiyat\u0131: List price<\/p>\n<p>Lojistik: Logistic<\/p>\n<p>Lojistik fonksiyonlar: Logistic functions<\/p>\n<p>Mal: Goods<\/p>\n<p>Maliyet: Cost<\/p>\n<p>Maliyete dayal\u0131 y\u00f6ntem: Cost oriented method<\/p>\n<p>Marka: Brand, Trade Mark<\/p>\n<p>Marka ba\u011f\u0131ml\u0131l\u0131\u011f\u0131: Brand loyalty<\/p>\n<p>Marka geni\u015fletme: Brand extension<\/p>\n<p>Marka imaj\u0131: Brand image<\/p>\n<p>Marka ismi: Brand name<\/p>\n<p>Marka i\u015fareti: Brand mark<\/p>\n<p>Marka y\u00f6neticisi: Brand manager<\/p>\n<p>Merchandising: Merchandising<\/p>\n<p>Mevsimlik indirim: Seasonal discount<\/p>\n<p>Mevsimlik mal: Seasonal goods<\/p>\n<p>Miktar iskontosu: Quantitiy discount<\/p>\n<p>Moda: Fashion<\/p>\n<p>M\u00fc\u015fteri: Customer<\/p>\n<p>M\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131: Customer loyalty<\/p>\n<p>M\u00fc\u015fteri hizmeti: Customer service<\/p>\n<p>M\u00fc\u015fteri hizmetleri b\u00f6l\u00fcm\u00fc: Customer service department<\/p>\n<p>M\u00fc\u015fteri iadeleri: Customer returns<\/p>\n<p>M\u00fc\u015fteri sat\u0131nalma s\u00fcreci: Customer buying process<\/p>\n<p>M\u00fczakere: Negotiation<\/p>\n<p>Nakit iskontosu: Cash discount<\/p>\n<p>Net fatura fiyat\u0131: Net invoice price<\/p>\n<p>Net k\u00e2r: Net profit<\/p>\n<p>Net sat\u0131\u015flar: Net sales<\/p>\n<p>Ni\u015f pazarlama: Niche marketing<\/p>\n<p>Numune: Trial Case<\/p>\n<p>Olgunluk a\u015famas\u0131: Maturity stage<\/p>\n<p>Oligopol: Oligopoly<\/p>\n<p>Operasyonel planlama: Operational planning<\/p>\n<p>F\u0131rsat\u00e7\u0131 planlama: Opportunist pricing<\/p>\n<p>Organizasyon pazarlama: Organization marketing<\/p>\n<p>Outlet ma\u011faza: Outlet store<\/p>\n<p>Outlet merkezi: Outlet center<\/p>\n<p>Outsourcing: Outsourcing<\/p>\n<p>\u00d6deme hesaplar\u0131: Accounts payable<\/p>\n<p>\u00d6l\u00e7ek ekonomisi: Scale economy<\/p>\n<p>\u00d6n sipari\u015f: Advance order<\/p>\n<p>\u00d6zellikli \u00fcr\u00fcnler: Speciality goods<\/p>\n<p>\u00d6zellikli \u00fcr\u00fcn ma\u011fazalar\u0131: Speciality store<\/p>\n<p>Paketleme: Packaging<\/p>\n<p>Pazar ara\u015ft\u0131rmas\u0131: Marketing research<\/p>\n<p>Perakende: Retail<\/p>\n<p>Posta sipari\u015fi: Mail order<\/p>\n<p>Potansiyel m\u00fc\u015fteri: Prospect<\/p>\n<p>Promosyon: Promotion<\/p>\n<p>Rekabet\u00e7i k\u0131yaslama: Competitive benchmarking<\/p>\n<p>Reklam panosu: Billboard<\/p>\n<p>Referans grup: Referance group<\/p>\n<p>Rekabet analizi: Competition analysis<\/p>\n<p>Rekabet\u00e7i \u00e7evre: Competitive environment<\/p>\n<p>Rekabet\u00e7i davran\u0131\u015f: Competitive rivalry<\/p>\n<p>Rekabet\u00e7i reklam: Competitive advertising<\/p>\n<p>Rekabet\u00e7i \u00fcst\u00fcnl\u00fck: Competitive advantage<\/p>\n<p>Rekabete y\u00f6nelik fiyatland\u0131rma: Competitive oriented pricing<\/p>\n<p>Reklam: Advertisement, Commercial<\/p>\n<p>Reklam ajans\u0131: Advertising agency<\/p>\n<p>Reklam kampanyas\u0131: Advertising campaign<\/p>\n<p>Reklam b\u00fct\u00e7esi: Advertising budget<\/p>\n<p>Reklam ortam\u0131: Advertising media<\/p>\n<p>Reklam \u00fcretimi: Advertising production<\/p>\n<p>Sabit giderler\/maliyetler: Fixed costs<\/p>\n<p>Sabit varl\u0131klar: Fixed assets<\/p>\n<p>Sat\u0131c\u0131n\u0131n pazarl\u0131k g\u00fcc\u00fc: Bargaining power of vendors<\/p>\n<p>Sat\u0131n alma davran\u0131\u015f\u0131: Buying behaviour<\/p>\n<p>Sat\u0131n alma g\u00fcc\u00fc: Purchasing power<\/p>\n<p>Sat\u0131n alma ko\u015fullar\u0131: Terms of purchase<\/p>\n<p>Sat\u0131n alma s\u00fcreci: Buying process<\/p>\n<p>Sat\u0131\u015f alan\u0131: Selling space<\/p>\n<p>Sat\u0131\u015f analizi: Sales analysis<\/p>\n<p>Sat\u0131\u015f ko\u015fullar\u0131: Terms of sale<\/p>\n<p>Sat\u0131\u015f kotas\u0131: Sales quota<\/p>\n<p>Sat\u0131\u015f maliyeti: Sales costs<\/p>\n<p>Sat\u0131\u015f plan\u0131: Sales plan<\/p>\n<p>&nbsp;<\/p>\n<p>Sat\u0131\u015f promosyonlar\u0131: Sales promotion<\/p>\n<p>Sat\u0131\u015f sonras\u0131 hizmet: After sales service<\/p>\n<p>Sat\u0131\u015f s\u00fcreci: Sales process<\/p>\n<p>Sat\u0131\u015f verimlili\u011fi: Sales productivity<\/p>\n<p>Sat\u0131\u015f\u00e7\u0131: Salesman \u2013 salesperson<\/p>\n<p>Sipari\u015f i\u015fleme: Order processing<\/p>\n<p>Stok bulundurma birimi: Stok keeping unit<\/p>\n<p>Stok devir h\u0131z\u0131: Stock turnover rate<\/p>\n<p>Stratejik ortakl\u0131k: Strategic partnership, alliances<\/p>\n<p>Stratejik pazarlama: Strategic marketing<\/p>\n<p>Stratejik pazarlama planlamas\u0131: Strategic marketing planning<\/p>\n<p>Stok: Stock<\/p>\n<p>Stoksuz kalma: Out of stock<\/p>\n<p>Sponsor: Sponsor<\/p>\n<p>Sunum: Presentation<\/p>\n<p>SWOT analizi: SWOT Analysis<\/p>\n<p>Tahmin: Forecast<\/p>\n<p>Talep: Demand<\/p>\n<p>Tam rekabet: Pure competition<\/p>\n<p>Tam zaman\u0131nda da\u011f\u0131t\u0131m: Just-in-time distribution<\/p>\n<p>Tatmin: Satisfaction<\/p>\n<p>Tedarik\u00e7i: Vendor<\/p>\n<p>Tek fiyat perakendeci: One-price policy<\/p>\n<p>Telemarketing: Telemarketing<\/p>\n<p>Ticari r\u00fc\u015fvet: Commercial bribery<\/p>\n<p>Toplam gelir: Total revenue<\/p>\n<p>Toplam maliyet: Total costs<\/p>\n<p>Takas: Barter, exchange<\/p>\n<p>Toplam \u00fcr\u00fcn: Total product<\/p>\n<p>Toplama: Collecting<\/p>\n<p>Toptanc\u0131: Wholeaser<\/p>\n<p>Tutundurma Faaliyeti: Promotional activity<\/p>\n<p>Tutundurma: Promotion<\/p>\n<p>T\u00fcketici: Consumer<\/p>\n<p>T\u00fcketici Davran\u0131\u015f\u0131: Consumer behaviour<\/p>\n<p>T\u00fcketici hareketi: Consumerism<\/p>\n<p>T\u00fcketici kabul s\u00fcreci: Consumer acceptence\u00a0 process<\/p>\n<p>T\u00fcketici promosyonu: Consumer promotion<\/p>\n<p>T\u00fcketim \u00fcr\u00fcnleri: Consumer goods<\/p>\n<p>Uluslararas\u0131 pazarlama: Internetional marketing<\/p>\n<p>Uyarlanm\u0131\u015f sat\u0131\u015f: Adaptive selling<\/p>\n<p>Uyumlu fiyatland\u0131rma: Adaptive pricing<\/p>\n<p>\u00dcr\u00fcn: Product<\/p>\n<p>\u00dcr\u00fcn y\u00f6neticisi: Product Manager<\/p>\n<p>\u00dcr\u00fcn geli\u015ftirme stratejileri: Product development strategies<\/p>\n<p>\u00dcr\u00fcn hatlar\u0131: Product lines<\/p>\n<p>\u00dcr\u00fcn hatlar\u0131n\u0131n geni\u015fletilmesi: Product line extension<\/p>\n<p>\u00dcr\u00fcn karmas\u0131: Product mix<\/p>\n<p>\u00dcr\u00fcn m\u00fcd\u00fcr\u00fc: Product manager<\/p>\n<p>\u00dcr\u00fcn reklam\u0131: Product advertising<\/p>\n<p>\u00dcr\u00fcn ya\u015fam evreleri: Product life cyde<\/p>\n<p>X ku\u015fa\u011f\u0131: X Generation<\/p>\n<p>Ya\u015fam tarz\u0131: Life style<\/p>\n<p>Ya\u015fam tarz\u0131 perakendecili\u011fi: Life style retailing<\/p>\n<p>Ya\u015flanma: Aging<\/p>\n<p>Yat\u0131r\u0131m: Investment<\/p>\n<p>Yat\u0131r\u0131mc\u0131: Investor<\/p>\n<p>Yenilik: \u0130nnovation<\/p>\n<p>Yeni \u00fcr\u00fcn: New product<\/p>\n<p>Yeniden sipari\u015f noktas\u0131: Record point<\/p>\n<p>Yer faydas\u0131: Place utility<\/p>\n<p>Ye\u015fil pazarlama: Green marketing<\/p>\n<p>Y ku\u015fa\u011f\u0131: Y Generation<\/p>\n<p>Yo\u011fun da\u011f\u0131t\u0131m: Intensive distribution<\/p>\n<p>Yo\u011funluk \u2013 y\u0131\u011f\u0131lma: Congestion<\/p>\n<p>1990\u2019l\u0131 y\u0131llarda h\u0131zl\u0131 bir ya\u015fam tarz\u0131n\u0131 benimsemi\u015f \u015fehirli gen\u00e7 profesyonellere verilen isim: Yuppies<\/p>\n<p>Zaman faydas\u0131: Time utility<\/p>\n<p>Zaman serileri analizi: Time series analysis<\/p>\n<p>Zincir ma\u011faza, d\u00f6rtten fazla ma\u011fazas\u0131 bulunan perakendeci i\u015fletme: Chain store<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sizlere pazarlama konusunda g\u00fcncel olarak kullan\u0131lan kelimeleri haz\u0131rlad\u0131k. Pazarlama konusu ile ilgili t\u00fcm kelimeleri bulaca\u011f\u0131n\u0131z bu i\u00e7erikte \u00e7ok fazla kelime \u00f6\u011frenece\u011finiz ka\u00e7\u0131n\u0131lmaz. E\u011fer bu konu ile ilgiliyseniz, haz\u0131rlam\u0131\u015f oldu\u011fumuz i\u00e7erik<\/p>\n","protected":false},"author":1,"featured_media":12677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2386],"tags":[],"class_list":["post-12412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ingilizce-terimleri"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/posts\/12412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/comments?post=12412"}],"version-history":[{"count":0,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/posts\/12412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/media\/12677"}],"wp:attachment":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/media?parent=12412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/categories?post=12412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/tags?post=12412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}