{"id":36509,"date":"2025-06-16T17:58:41","date_gmt":"2025-06-16T14:58:41","guid":{"rendered":"https:\/\/www.konusarakogren.com\/blog\/?p=36509"},"modified":"2025-06-16T17:59:14","modified_gmt":"2025-06-16T14:59:14","slug":"sirket-ici-basarinin-anahtari-kurumsal-ingilizce-egitimi-programi-nasil-duyurulur-ve-tanitilir","status":"publish","type":"post","link":"https:\/\/www.konusarakogren.com\/blog\/sirket-ici-basarinin-anahtari-kurumsal-ingilizce-egitimi-programi-nasil-duyurulur-ve-tanitilir\/","title":{"rendered":"\u015eirket \u0130\u00e7i Ba\u015far\u0131n\u0131n Anahtar\u0131: Kurumsal \u0130ngilizce E\u011fitimi Program\u0131 Nas\u0131l Duyurulur ve Tan\u0131t\u0131l\u0131r?"},"content":{"rendered":"\n<p>\u0130nsan Kaynaklar\u0131 profesyoneli olarak, \u015firketiniz i\u00e7in en do\u011fru kurumsal \u0130ngilizce e\u011fitimi program\u0131n\u0131 bulmak ad\u0131na titiz bir ara\u015ft\u0131rma yapt\u0131n\u0131z, b\u00fct\u00e7eleri ayarlad\u0131n\u0131z ve en sonunda en verimli \u00e7\u00f6z\u00fcme karar verdiniz. Peki ya \u015fimdi? En iyi e\u011fitim program\u0131 bile, e\u011fer \u00e7al\u0131\u015fanlar taraf\u0131ndan benimsenmez ve aktif bir \u015fekilde kullan\u0131lmazsa, hedeflenen yat\u0131r\u0131m getirisini (ROI) sa\u011flamaktan uzak kal\u0131r.<\/p>\n\n\n\n<p>Bu noktada, ba\u015far\u0131n\u0131n en az e\u011fitim kalitesi kadar \u00f6nemli olan di\u011fer yar\u0131s\u0131 ba\u015flar: <strong>Etkili bir i\u00e7 ileti\u015fim ve tan\u0131t\u0131m stratejisi.<\/strong><\/p>\n\n\n\n<p>&#8220;Kurumsal \u0130ngilizce E\u011fitimi program\u0131n\u0131 \u015firket i\u00e7inde nas\u0131l duyurmal\u0131 ve tan\u0131tmal\u0131y\u0131z?&#8221; sorusu, bu yat\u0131r\u0131m\u0131n ba\u015far\u0131s\u0131n\u0131 do\u011frudan etkileyen kritik bir sorudur. Do\u011fru bir lansman, \u00e7al\u0131\u015fanlarda heyecan yarat\u0131r, kat\u0131l\u0131m\u0131 te\u015fvik eder ve program\u0131n hedeflerine ula\u015fmas\u0131n\u0131 sa\u011flar. Bu makalede, bir \u0130ngilizce e\u011fitim program\u0131n\u0131 \u015firket i\u00e7inde duyurmak i\u00e7in izlemeniz gereken ad\u0131mlar\u0131, pratik ipu\u00e7lar\u0131n\u0131 ve bu s\u00fcrecin her a\u015famas\u0131nda Konu\u015farak \u00d6\u011fren&#8217;in size nas\u0131l destek olabilece\u011fini detaylar\u0131yla ele alaca\u011f\u0131z.<\/p>\n\n\n\n<p><strong>1. Lansman \u00d6ncesi Haz\u0131rl\u0131k: Temelleri Sa\u011flam Atmak<\/strong><\/p>\n\n\n\n<p>Duyurunuzu yapmadan \u00f6nce ataca\u011f\u0131n\u0131z stratejik ad\u0131mlar, t\u00fcm s\u00fcrecin tonunu belirleyecektir. Aceleyle yap\u0131lm\u0131\u015f bir duyuru, program\u0131n \u00f6neminin anla\u015f\u0131lmamas\u0131na ve d\u00fc\u015f\u00fck kat\u0131l\u0131ma neden olabilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedefleri ve &#8220;Neden?&#8221;i Netle\u015ftirin:<\/strong> Bu e\u011fitime neden yat\u0131r\u0131m yap\u0131yorsunuz? Ama\u00e7, ihracat ekibinin sunum becerilerini geli\u015ftirmek mi? Farkl\u0131 \u00fclkelerdeki ofisler aras\u0131 ileti\u015fimi g\u00fc\u00e7lendirmek mi? Yoksa \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131racak bir geli\u015fim f\u0131rsat\u0131 sunmak m\u0131? Bu &#8220;neden&#8221;i netle\u015ftirmek, ileti\u015fiminizin temelini olu\u015fturacakt\u0131r.<\/li>\n\n\n\n<li><strong>\u00c7al\u0131\u015fan \u0130\u00e7in De\u011fer \u00d6nerisini Belirleyin (WIIFM &#8211; What&#8217;s in it for me?):<\/strong> \u015eirketin hedefleri \u00f6nemlidir, ancak \u00e7al\u0131\u015fanlar &#8220;Bu e\u011fitim bana ne katacak?&#8221; sorusunun cevab\u0131n\u0131 duymak ister. Kariyerlerinde ilerleme, uluslararas\u0131 projelerde yer alma f\u0131rsat\u0131, ki\u015fisel geli\u015fim ve \u00f6zg\u00fcven art\u0131\u015f\u0131 gibi faydalar\u0131 vurgulay\u0131n.<\/li>\n\n\n\n<li><strong>Y\u00f6netici Deste\u011fini Ark\u00e2n\u0131za Al\u0131n:<\/strong> CEO&#8217;dan veya b\u00f6l\u00fcm y\u00f6neticilerinden gelecek destekleyici bir mesaj, program\u0131n ciddiyetini ve \u00f6nemini vurgular. Lansman e-postas\u0131nda y\u00f6neticiden bir al\u0131nt\u0131ya yer vermek veya kick-off toplant\u0131s\u0131nda k\u0131sa bir konu\u015fma yapmas\u0131n\u0131 sa\u011flamak, kat\u0131l\u0131m \u00fczerinde b\u00fcy\u00fck bir etki yarat\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Konu\u015farak \u00d6\u011fren olarak, i\u015f ortakl\u0131\u011f\u0131m\u0131z\u0131n sadece derslerin ba\u015flamas\u0131yla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131na inan\u0131yoruz. Haz\u0131rl\u0131k s\u00fcrecinde de stratejik partneriniz olarak hareket ederiz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedefe Y\u00f6nelik Programlama:<\/strong> E\u011fitim dan\u0131\u015fmanlar\u0131m\u0131z, sizinle birlikte \u00e7al\u0131\u015farak \u015firketinizin &#8220;neden&#8221;ine en uygun e\u011fitim program\u0131n\u0131 tasarlar. Sat\u0131\u015f ekibi i\u00e7in &#8220;\u0130\u015f \u0130ngilizcesi ve M\u00fczakere Teknikleri&#8221;, m\u00fchendisler i\u00e7in &#8220;Teknik \u0130ngilizce&#8221;, y\u00f6neticiler i\u00e7in &#8220;Liderlik ve Sunum Becerileri&#8221; gibi \u00f6zelle\u015ftirilmi\u015f programlar, \u00e7al\u0131\u015fanlara sunaca\u011f\u0131n\u0131z de\u011fer \u00f6nerisini somutla\u015ft\u0131r\u0131r. Bu netlik, y\u00f6netici deste\u011fini almay\u0131 da kolayla\u015ft\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>\u015eeffaf Raporlama ve Potansiyel ROI Sunumu:<\/strong> \u00dcst y\u00f6netimin deste\u011fini almak i\u00e7in somut verilere ihtiyac\u0131n\u0131z oldu\u011funu biliyoruz. Size sunaca\u011f\u0131m\u0131z raporlama paneli ve geli\u015fim takip sistemini daha en ba\u015fta g\u00f6stererek, yat\u0131r\u0131m\u0131n nas\u0131l \u00f6l\u00e7\u00fclece\u011fini ve potansiyel geri d\u00f6n\u00fc\u015f\u00fcn\u00fc net bir \u015fekilde ortaya koyman\u0131za yard\u0131mc\u0131 oluruz.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00bb E\u011fitim program\u0131n\u0131z\u0131n lansman\u0131n\u0131 sa\u011flam temeller \u00fczerine kurun. Konu\u015farak \u00d6\u011fren&#8217;in stratejik planlama deste\u011fiyle, \u00e7al\u0131\u015fanlar\u0131n\u0131z ve y\u00f6neticileriniz i\u00e7in kar\u015f\u0131 konulmaz bir de\u011fer \u00f6nerisi olu\u015fturun. \u00dccretsiz dan\u0131\u015fmanl\u0131k ve demo i\u00e7in bize ula\u015f\u0131n!<\/strong><\/p>\n\n\n\n<p><strong>2. Lansman A\u015famas\u0131: Merak Uyand\u0131rmak ve Harekete Ge\u00e7irmek<\/strong><\/p>\n\n\n\n<p>Haz\u0131rl\u0131klar tamamland\u0131ktan sonra s\u0131ra, program\u0131 t\u00fcm \u015firkete co\u015fkuyla duyurmaya gelir. Ama\u00e7, sadece bilgilendirmek de\u011fil, ayn\u0131 zamanda bir heyecan dalgas\u0131 yaratmakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7ok Kanall\u0131 Duyuru Stratejisi:<\/strong> Tek bir e-postayla yetinmeyin. \u015eirket i\u00e7i ileti\u015fim kanallar\u0131n\u0131z\u0131n t\u00fcm\u00fcn\u00fc kullan\u0131n:\n<ul class=\"wp-block-list\">\n<li><strong>Resmi Duyuru E-postas\u0131:<\/strong> Program\u0131n amac\u0131n\u0131, faydalar\u0131n\u0131, kimlerin kat\u0131labilece\u011fini ve ba\u015fvuru s\u00fcrecini net bir \u015fekilde a\u00e7\u0131klay\u0131n.<\/li>\n\n\n\n<li><strong>Intranet ve Sosyal Medya:<\/strong> Intranet ana sayfas\u0131nda bir banner, \u015firket i\u00e7i sosyal medya gruplar\u0131nda ilgi \u00e7ekici g\u00f6rsellerle yap\u0131lm\u0131\u015f payla\u015f\u0131mlar.<\/li>\n\n\n\n<li><strong>Ekip Toplant\u0131lar\u0131:<\/strong> Departman y\u00f6neticilerinin, ekip toplant\u0131lar\u0131nda program\u0131 bizzat duyurmas\u0131 ve te\u015fvik etmesi \u00e7ok etkilidir.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Kick-Off Toplant\u0131s\u0131 veya Webinar\u0131:<\/strong> T\u00fcm \u00e7al\u0131\u015fanlar\u0131n davet edildi\u011fi bir ba\u015flang\u0131\u00e7 etkinli\u011fi d\u00fczenleyin. Bu etkinlikte program\u0131 detayl\u0131ca tan\u0131t\u0131n, \u00e7al\u0131\u015fanlar\u0131n sorular\u0131n\u0131 yan\u0131tlay\u0131n ve hatta m\u00fcmk\u00fcnse k\u0131sa bir demo veya deneme dersi organize edin.<\/li>\n\n\n\n<li><strong>Kolay ve Anla\u015f\u0131l\u0131r Kay\u0131t S\u00fcreci:<\/strong> \u00c7al\u0131\u015fanlar\u0131n programa kat\u0131lmas\u0131n\u0131 zorla\u015ft\u0131rmay\u0131n. Basit bir online form, net son ba\u015fvuru tarihleri ve anla\u015f\u0131l\u0131r ad\u0131mlar, kat\u0131l\u0131m oran\u0131n\u0131 art\u0131racakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Biz, lansman y\u00fck\u00fcn\u00fc omuzlar\u0131n\u0131zdan almak i\u00e7in buraday\u0131z. Ba\u015far\u0131l\u0131 bir ba\u015flang\u0131\u00e7 i\u00e7in size \u00f6zel materyaller ve destek sunar\u0131z.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Haz\u0131r Tan\u0131t\u0131m Materyalleri:<\/strong> \u0130htiya\u00e7lar\u0131n\u0131za g\u00f6re \u00f6zelle\u015ftirebilece\u011fimiz e-posta \u015fablonlar\u0131, intranet bannerlar\u0131 ve sunum dosyalar\u0131 ile ileti\u015fim materyali haz\u0131rlama derdinden sizi kurtar\u0131r\u0131z.<\/li>\n\n\n\n<li><strong>Ortak Kick-Off Webinar\u0131:<\/strong> Dilerseniz, e\u011fitim dan\u0131\u015fmanlar\u0131m\u0131zla birlikte bir online kick-off etkinli\u011fi d\u00fczenleyebiliriz. Bu webinarda platformu biz tan\u0131t\u0131r, ana dili \u0130ngilizce olan bir e\u011fitmenimizle k\u0131sa bir demo yapar ve \u00e7al\u0131\u015fanlar\u0131n t\u00fcm sorular\u0131n\u0131 do\u011frudan yan\u0131tlar\u0131z. Bu, programa olan g\u00fcveni ve ilgiyi an\u0131nda art\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>Sorunsuz Kay\u0131t ve Ba\u015flang\u0131\u00e7:<\/strong> \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n sisteme kayd\u0131 ve ders planlamalar\u0131, T\u00fcrkiye ofisimizdeki ment\u00f6rlerimizin deste\u011fiyle son derece kolay ve h\u0131zl\u0131 bir \u015fekilde tamamlan\u0131r. \u0130K olarak sizin operasyonel y\u00fck\u00fcn\u00fcz\u00fc minimuma indiririz.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00bb \u0130ngilizce e\u011fitim program\u0131n\u0131z\u0131n lansman\u0131n\u0131 bir etkinli\u011fe d\u00f6n\u00fc\u015ft\u00fcr\u00fcn. Konu\u015farak \u00d6\u011fren&#8217;in lansman deste\u011fi ve ortak webinarlar\u0131 ile \u00e7al\u0131\u015fanlar\u0131n\u0131zda ilk g\u00fcnden heyecan yarat\u0131n. Ba\u015far\u0131l\u0131 bir ba\u015flang\u0131\u00e7 i\u00e7in hemen bizimle ileti\u015fime ge\u00e7in!<\/strong><\/p>\n\n\n\n<p><strong>3. Lansman Sonras\u0131: Motivasyonu Canl\u0131 Tutmak ve Ba\u015far\u0131y\u0131 Kutlamak<\/strong><\/p>\n\n\n\n<p>En iyi lansman bile, zamanla etkisini yitirebilir. \u00d6nemli olan, program ba\u015flad\u0131ktan sonra da ilgiyi ve motivasyonu s\u00fcrekli olarak y\u00fcksek tutmakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ba\u015far\u0131 Hikayelerini Payla\u015f\u0131n:<\/strong> Program sayesinde \u00f6nemli bir sunumu ba\u015far\u0131yla yapan, yabanc\u0131 bir m\u00fc\u015fteriyle anla\u015fan veya sadece \u0130ngilizce konu\u015fma \u00f6zg\u00fcveni kazanan bir \u00e7al\u0131\u015fan\u0131n hikayesini intranet veya b\u00fclten arac\u0131l\u0131\u011f\u0131yla payla\u015f\u0131n. Ger\u00e7ek \u00f6rnekler, en iyi te\u015fvik arac\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>Oyunla\u015ft\u0131rma (Gamification) ve Te\u015fvik:<\/strong> Ayl\u0131k olarak en \u00e7ok derse kat\u0131lan veya en y\u00fcksek geli\u015fim g\u00f6steren \u00e7al\u0131\u015fanlar\u0131 k\u00fc\u00e7\u00fck \u00f6d\u00fcllerle (sertifika, hediye \u00e7eki vb.) motive edin. Sa\u011fl\u0131kl\u0131 bir rekabet ortam\u0131 yaratmak, kat\u0131l\u0131m\u0131 art\u0131r\u0131r.<\/li>\n\n\n\n<li><strong>D\u00fczenli Bilgilendirme ve Raporlama:<\/strong> Program\u0131n genel gidi\u015fat\u0131 hakk\u0131nda (\u00f6rne\u011fin, &#8220;Bu ay \u015firket olarak toplam 500 saat \u0130ngilizce konu\u015ftuk!&#8221;) d\u00fczenli bilgilendirmeler yap\u0131n. Bu, kolektif bir ba\u015far\u0131 hissi yarat\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Konu\u015farak \u00d6\u011fren platformu ve hizmet modeli, motivasyonu s\u00fcrd\u00fcrmek ve ba\u015far\u0131y\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lmak i\u00e7in tasarlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u015eeffaf \u0130K Raporlama Paneli:<\/strong> Size \u00f6zel \u0130K panelinden, hangi \u00e7al\u0131\u015fan\u0131n ne kadar ders yapt\u0131\u011f\u0131n\u0131, geli\u015fim oranlar\u0131n\u0131 ve e\u011fitmen notlar\u0131n\u0131 anl\u0131k olarak takip edebilirsiniz. Bu verilerle &#8220;Ay\u0131n \u0130ngilizce Y\u0131ld\u0131z\u0131&#8221; gibi oyunla\u015ft\u0131rma elementlerini kolayca hayata ge\u00e7irebilirsiniz.<\/li>\n\n\n\n<li><strong>G\u00f6r\u00fcn\u00fcr Geli\u015fim:<\/strong> Her ders sonras\u0131 sisteme y\u00fcklenen e\u011fitmen de\u011ferlendirmesi ve dersin ses kayd\u0131, \u00e7al\u0131\u015fan\u0131n kendi geli\u015fimini bizzat g\u00f6rmesini ve duymas\u0131n\u0131 sa\u011flar. Bu ki\u015fisel ilerleme hissi, en g\u00fc\u00e7l\u00fc motivasyon kayna\u011f\u0131d\u0131r.<\/li>\n\n\n\n<li><strong>T\u00fcrkiye Ofisinden Mentor Deste\u011fi:<\/strong> Ment\u00f6rlerimiz, sadece ba\u015flang\u0131\u00e7ta de\u011fil, t\u00fcm s\u00fcre\u00e7 boyunca \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n yan\u0131ndad\u0131r. Derslere kat\u0131l\u0131m\u0131 d\u00fc\u015fen \u00e7al\u0131\u015fanlarla ileti\u015fime ge\u00e7er, onlar\u0131 motive eder ve \u0130K departman\u0131na d\u00fczenli olarak raporlama yaparlar.<\/li>\n\n\n\n<li><strong>%100 Ba\u015far\u0131 Garantisi:<\/strong> Kurumsal m\u00fc\u015fterilerimize sundu\u011fumuz %100 ba\u015far\u0131 ve memnuniyet garantisi, hem \u00e7al\u0131\u015fanlar hem de y\u00f6netim i\u00e7in program\u0131n etkinli\u011fine dair en g\u00fc\u00e7l\u00fc mesajd\u0131r.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u00bb E\u011fitim yat\u0131r\u0131m\u0131n\u0131z\u0131n meyvelerini toplay\u0131n ve ba\u015far\u0131y\u0131 t\u00fcm \u015firketle payla\u015f\u0131n. Konu\u015farak \u00d6\u011fren&#8217;in geli\u015fmi\u015f raporlama ara\u00e7lar\u0131 ve mentor deste\u011fi ile motivasyonu s\u00fcrekli k\u0131l\u0131n. \u00d6l\u00e7\u00fclebilir sonu\u00e7lar ve garantili ba\u015far\u0131 i\u00e7in kurumsal \u00e7\u00f6z\u00fcmlerimizi ke\u015ffedin!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nsan Kaynaklar\u0131 profesyoneli olarak, \u015firketiniz i\u00e7in en do\u011fru kurumsal \u0130ngilizce e\u011fitimi program\u0131n\u0131 bulmak ad\u0131na titiz bir ara\u015ft\u0131rma yapt\u0131n\u0131z, b\u00fct\u00e7eleri ayarlad\u0131n\u0131z ve en sonunda en verimli \u00e7\u00f6z\u00fcme karar verdiniz. Peki ya<\/p>\n","protected":false},"author":1,"featured_media":36510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/posts\/36509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/comments?post=36509"}],"version-history":[{"count":2,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/posts\/36509\/revisions"}],"predecessor-version":[{"id":36512,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/posts\/36509\/revisions\/36512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/media\/36510"}],"wp:attachment":[{"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/media?parent=36509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/categories?post=36509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.konusarakogren.com\/blog\/wp-json\/wp\/v2\/tags?post=36509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}